A nexus between customer citizenship behavior, green purchasing, and green brand image: insights from Pakistan’s apparel sector. The Asian Bulletin of Big Data Management , [S. l.], v. 5, n. 4, p. 105–117, 2025. DOI: 10.62019/g752t913. Disponível em: https://abbdm.net/index.php/Journal/article/view/408. Acesso em: 12 nov. 2025.