Determinants of E-Government Portal Adoption in Pakistan: Evidence from Diffusion of Innovations Theory

Authors

  • Moomal Havi Assistant Professor, Computer Science Department, Government Zubaida Girls College, Hyderabad
  • Shahbaz Ali Mirjat Mphill scholar, IMCS, University of Sindh, Jamshoro, Pakistan.
  • Shahzad Ali Mirjat Mphill scholar, IMCS, University of Sindh, Jamshoro, Pakistan.
  • Jamil Ahmed PhD in Computer Science, Institute of Mathematics & Computer Science, University of Sindh, Jamshoro, Pakistan.

DOI:

https://doi.org/10.62019/8mejmg23

Keywords:

E-government, e-government portals, e-government portals adoption, Diffusion of Innovation Theory, Behavioral intentions to use e-government.

Abstract

Electronic government is the use of the internet to provide government facilities and services, at any time and from anywhere. Successful e-government implementation through portals necessitates a thorough grasp of the system as well as the resolution of technical and non-technical difficulties from the standpoint of citizens. Several countries, notably developing countries, are implementing e-government systems; yet, the utilization pattern remains unclear. The ultimate goal of this study was to discover the determining factors for the adoption of e-government portals in Pakistan from citizens' viewpoints, using the Diffusion of Innovation Theory. To collect user perception, the study used a quantitative cross-sectional technique, with a Likert scale questionnaire survey. The survey included 345 residents from the urban areas of Sindh, Pakistan. Participants were chosen based on their familiarity with e-government portals, relevance, and convenience. The study used path analysis with AMOS software and structural equation modeling to examine the complex relationships between variables. The results show that behavioral intentions to use e-government portals are positively and significantly impacted by the Trialability, Observability, and Relative Advantage variables. The Compatibility and Complexity variables did not, however, appear to have a positive impact on behavioral intentions for the adoption of e-government sites. The study suggests that in order to boost e-government portal adoption, the government should make successful e-government portal usage more visible, offer opportunities for users to test out such services, and clearly communicate the perceived advantages of e-government portals over traditional methods.

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Published

2026-01-30

How to Cite

Determinants of E-Government Portal Adoption in Pakistan: Evidence from Diffusion of Innovations Theory. (2026). The Asian Bulletin of Big Data Management , 6(1), 33-44. https://doi.org/10.62019/8mejmg23

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